In their own words Etsy.com "Our mission is to enable people to make a living making things, and to reconnect makers with buyers. Our vision is to build a new economy and present a better choice: Buy, Sell, and Live Handmade."
They have an option to search all of their vendor's by location. I typed in Madison, WI and I got 100 local artist/craft/shops. What a great place for gifts, nice jewelry and pottery made right here in town and everything is pretty reasonably priced!
I found the artist's shop who made this necklace I purchased on the Capitol Square last year too! So I'm confirming the accuracy of the website as this artist is definitely a Madisonian.
I think I've found a new place to buy inexpensive jewelry....Sorry Target you just got bumped off the list.
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